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Identifying and Testing Engagement and Public Literacy Indicators for River Health

Jenni Metcalfe is Director of Econnect Communication, PO Box 734, South Brisbane, Queensland, 4101, Australia. E-mail: jenni{at}econnect.com.au

Michelle Riedlinger

Michelle Riedlinger is Senior Consultant of Econnect Communication, PO Box 734, South Brisbane, Queensland, 4101, Australia. E-mail: michelle{at}econnect.com.au

Natural resource management (NRM) organisations in Australia are increasingly recognising the need for complement studies of biophysical condition of the environment with studies of social condition, such as values, understanding, and participation related to the environment. Relevant and reliable social indicators that can be scaled and measured on a regular basis are essential to meet this need. In this study, we identified four indicators to test the social condition of the public in the State of Victoria in Australia with regard to river health. These indicators were river use, river knowledge and literacy, values and aspirations, and river health behaviours.

We tested the four indicators through telephone and web-based surveys with over 1000 people in three areas of Victoria. We analysed the survey data statistically and gathered baseline data on the social condition of river health in the three regions. We made recommendations for how this data could be interpreted and used in community engagement and science communication programmes about river health. We also examined the limitations of the methodology and recommended modifications to the survey design and application for an anticipated roll-out of the survey across the entire State of Victoria. The Victorian Department of Sustainability and Environment (DSE) will use this survey instrument to test social indicators on a regular basis.

Science Technology & Society, Vol. 14, No. 2, 241-267 (2009)
DOI: 10.1177/097172180901400203


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